How to get sponser on you tube | sponsorship details

 

• Partnering with brands can be an additional way to make money with your YouTube channel--regardless of channel size. Learn the fundamentals of working with brands.

Partnership with brands

In the past, working with brands was thought to be a financial opportunity only for famous people. But that’s no longer the case. The evolution of YouTube and new media has given independent artists and creatives a voice and a dedicated audience.

YouTube creators, like you, are valuable to brands because you have a fanbase who trusts you. Your relationship with your viewers brings a human element to an advertising opportunity. Trust can lead to purchases, which is the ultimate goal for a brand.

Typically, partnering with brands is mutually-beneficial to creators and brands:

You develop an additional source of revenue and gain access to products.

Products can spark new video ideas.

Your audience can benefit from learning about new products and services. Sometimes, you’ll get early access and coupon codes to offer your fans.

Brand deals can help establish your channel as an influencer and open doors to career opportunities beyond YouTube.

Brands benefit because they’re able to reach a specific audience with their product and expand their target market.

DEFINING INDUSTRY TERMS

Videos or other types of media assets you develop with a brand are called “branded content". Branded content is usually paid for by a brand and features their products or services in some way.

A “brand deal” is a partnership between creators and brands and is sometimes referred to as a “brand sponsorship” too.

“Brand integrations” are a type of branded content where a creator finds a way to seamlessly feature a product or service in their videos. The idea is to do something with the product in the video that makes sense and aligns with your own channel’s brand.

Over coming your fear of branded content

In the past, it was somewhat taboo to partner with brands, but now it’s more common and your audience can benefit. For example, audiences can learn about products they might be interested in, and brand deals support your ability to make more content.

The two keys to producing branded content that your audience will love are:

 

Partner with a brand you believe in and think your audience will like. While it can be exciting to be approached by brands, it’s ok to tell the brand “no”. Brands want to work with creators who believe in them and are a good fit.

Be transparent with your audience. Consider asking them what they think about a potential brand partnership. Are there products or types of videos they’ve been asking you about? Remember, what you think your audience will benefit the most from may not always be what they want.